COMMUNICATIONS SERVICES

Well-Rounded Communications is a one-woman shop started by me, Tamara. I'm a senior-level communications pro who has done pretty much everything under the sun — with some grey hair to prove it. I believe the best consultants are well-rounded enough to come up with smart ideas AND execute them.
INTELLIGENCE

Audience Interviews
Media & Social Media Analysis
Messaging Analysis

STRATEGY + PLANNING

Branding & Messaging
Communications Plans
Campaign Development

CONTENT CREATION

Story-Gathering
Video, Online & Print Content
Op-Eds & Blog Posts

EXECUTION

Spokesperson Development
Project Management
Coaching & Training

Communications Consultants: I can help round out your team as a subcontractor on a per-project basis.
Nonprofit Organizations: We can partner directly on a per-project basis or monthly retainer based on your needs.

"I am driven by two main philosophies: Know more today about the world than I knew yesterday and lessen the suffering of others."
- Neil DeGrasse Tyson

Past Work

I've done it all, from communications plans and video production to media campaigns and online events. Click on an item to learn more.
  • Spay & Neuter Your Pets

    Holly Spay Neuter 350

    Spaying and neutering helps reduce the number of pets in shelters, but convenience, cost and psychological factors prevent people from getting their pets fixed. I helped implement a campaign to increase spaying and neutering in Reno, NV. Veterinarians were trained and placed as media spokespeople, and I developed partnerships with local pet food stores to spread awareness. The successful campaign was replicated in other regions.

    Services: Media strategy, partnerships, public education campaigns, training

    Holly Spay Neuter 350
    Spay & Neuter Your Pets
  • Protect Teen Safety

    No on 73 Poster 350

    California’s Prop. 73 and 85 endangered at-risk teens by requiring parental notification for abortion. But traditional pro-choice messaging wasn’t enough to sway voters. I trained volunteers and organizational spokespeople on the campaign’s unique messaging and developed content for campaign organizing and fundraising efforts. Both initiatives were rejected by California voters.

    Services: GOTV, training, writing, donor communications

    No on 73 Poster 350
    Protect Teen Safety
  • Violence as a Disease

    Violence Disease 350

    I led the PR implementation for an exciting but controversial approach to stopping gun violence. I oversaw the launch of the organization’s new brand, ensuring implementation across partner sites across the country. I assisted the founder with an acclaimed TED talk and media trained a number of the organization’s workers, many of whom are formerly incarcerated and subject to media criticism. I also helped manage PR crises to help safeguard the organization’s reputation, as well as the reputation of their funders.

    Services: Branding, crisis management, media strategy, messaging, training, video, writing

    Violence Disease 350
    Violence as a Disease
  • Know Your Rights

    Williams Flyer Staple 350

    A legal settlement in California protects students’ basic rights to functional classrooms, qualified teachers and access to textbooks. But many parents are unaware of those rights. I recruited, trained and deployed parent volunteers to help other disadvantaged parents know their rights and improve their kids’ schools. I also worked with school districts and local congressional staff to help spread awareness.

    Services: Messenger recruitment, public affairs, public education campaigns, volunteer management

    Williams Flyer Staple 350
    Know Your Rights
  • Trauma-Informed Care

    Trauma 350

    Children need teachers, social workers and other professionals to ask, “What happened to you?” instead of “What’s wrong with you?” To encourage more youth-serving professionals to become trauma-informed, I helped develop a research-backed campaign to show how to become trauma-informed. I recruited messengers for a storytelling project and oversaw the production of more than 25 videos and story-gathering interviews highlighting the benefits of being trauma-informed.

    Services: Messenger recruitment, messaging, public education campaigns, research, video

    Trauma 350
    Trauma-Informed Care
  • Health Jobs Start Here

    HJSH 350

    To introduce California’s young adults to jobs in health, I managed a successful advertising and social media campaign. I recruited real health workers as campaign spokespeople. To drive more traffic and engagement on the campaign website, I oversaw user experience testing, SEO and website redesigns.

    Services: Messaging, online advertising, research, social media campaigns, volunteer management, user engagement strategy

    HJSH 350
    Health Jobs Start Here
  • Health Care’s Blind Side

    Blind Side 350

    Many health problems require a prescription for social services (e.g., home mold removal for asthma symptoms), not just medication. To kickstart more conversations about this issue, I oversaw a news-making survey of physicians on the value of writing prescriptions for social services. I led the development of messaging and media materials on the survey. Leading up to the survey’s release, I secured and trained physician spokespeople and managed the multi-person media relations team.

    Services: Media strategy, messaging, project management, publications, training, writing

    Blind Side 350
    Health Care’s Blind Side
  • Giving on Long Island

    Long Island coaching

    Grassroots organizations on Long Island were struggling to attract individual donors, many of whom give to Manhattan-based organizations. In partnership with Wonder: Strategies for Good, I oversaw a mystery donor research project to help the grassroots organizations improve their fundraising. I also developed a written guide and assisted with capacity-building trainings.

    Services: Project management, research, training, writing

    Long Island coaching
    Giving on Long Island
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My Story

Being well-rounded is what I always strive for, professionally and personally.
Smart, reliable & easy to work with

I'm Tamara Murray, the comms pro behind Well-Rounded Communications. I've spent the past decade helping do-gooders get their message out. And a lifetime learning as much as I can.

Social change is in my blood, starting from my grandmother who went door to door to promote family planning in her small Filipino town. My social-change communications journey started with stints in-house with the ACLU, NARAL Pro-Choice California and The San Francisco Foundation. I was a vice president at Fenton, then struck out on my own by founding Well-Rounded Communications. I love being a consultant because it keeps my experience well-rounded, which helps my clients get the most out of our relationship.

My other passion is experiencing as much of this world we live in as possible. My husband and I love travel: the kind where you start driving not knowing where you'll end up. Our minimalist lifestyle allows us to travel while working. I'm always looking for a trail to hike, local to chat up, or song on the ukulele to learn.

  • SIDE PROJECTS
  • My book, Awesome Supervisory Skills

  • My travel blog, Nomads With a Van

well-rounded (adj.) : fully developed in all aspects; well-balanced

Testimonials

What's it like to work with me? See what others have to say.

Get in touch

Let's discuss your communications goals. We can brainstorm, get to know each other, and see how I can help round out your team.